You can never force them to want. It remains our fundamental sovereignty, our fundamental freedom is in desire. But desire has become a centralized principle of modern life. In that sense, we are in a society today that constantly cultivates our wantings and then exorts us to satisfying our wantings. We are in the culture of desire. Desire goes hand in hand with the consumer society. Though it existed separately from it as well. That’s one definition, there are so many ways, the poets have tried forever to define desire.
Be sure to read Esther’s full post where she also adds more details (in response to Gail Saltz’s remarks) about the satisfaction aspect: