That’s what I thought when I saw the recent data re: web content vs. mobile apps. In a guest post on Matt Mullenweg’s blog, Ben Thompson makes a similar point:
I already find the idea of being constrained to any one channel for reading to be laughably old-fashioned. And yet, that’s exactly what an app is: a single channel for one publisher’s content. Contrast this to the web, where any given piece is available instantly by simply clicking a link.