Apps are the opposite of open

John Battelle continues his series on deep linking between apps:

http://battellemedia.com/archives/2014/09/lessons-mobile-deep-dive-quickening-is-nigh.php

What I find odd about this line of thought is that it seems to overlook why many publishers invested so much in app development: In order to provide a path to exclusive content. If it were as easy as 1-2-3 to jump into such walled gardens, then perhaps that might nullify the opportunity for the publisher to reap a profit (because competition could enter the playing field, driving profits to zero).

By the way: I have been musing a little myself along similar lines — check out Science vs. Relativity ;)

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