Why does this matter? Because “users” may not be ready to step into your “funnel.” Being intuitive only gets you so far. Remember, it’s emotion that shapes behavior. Your customers’ expectations from a digital experience are different today. Dare to not delight them at your own peril.
Adam’s story about storytelling dovetails quite well with something I wrote yesterday on a similar topic:
You can enrich your story by weaving other people’s stories into your own (whether or not they reciprocate by weaving your story into theirs). Be willing to tell other people’s stories: They will love it!