Tag Archives: brand

Natural Language Domain Names are the Only Platforms Freelancers + Other Providers Need

Over the last decade, the Social Media industry birthed many groups to serve content providers. The birth of the social media industry resulted in many realize that the audience gave way to participants. Nearly everyone is now creating sharing, chatting, rating and ranking alongside the mainstream media. Just as we saw in the social media […] Continue reading

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A Brand is Nothing More than a Cup You Fill with Meaning Later

a brand is nothing more than a cup you fill with meaning later http://battellemedia.com/archives/2015/01/three-golden-rules-naming-something.php I agree — except I would add that a brand not only is empty and meaningless now, but will remain so forever. It is more like an “ID tag” — like your social security number or some other “unique identifier”. The […] Continue reading

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Must Read Dot Com

To me, just one question matters when it comes to a publication and whether it has a chance of long term success: Is it a must read? http://battellemedia.com/archives/2014/12/media-must-succeed.php This relationship (the “must read” obligation) is also the way many people feel about the “Dot Com” top level domain. I agree that for commercial activity (i.e., […] Continue reading

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We Don’t Need Your Conversation

let’s start with a successful experience that is media – American Express’ Open Forum http://battellemedia.com/archives/2014/09/every-company-experience-company.php If open.com were a place where I could find information about “open”, an “open” experience, open commerce, or something like that — and if I were interested in that topic, then I agree: It would be something I would regard […] Continue reading

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“As long as the secret courts are making sure the secret police obey the secret laws, our democracy is safe”

That quote is from a wonderful and entertaining presentation recommended by Matt Mullenweg. Some more “quoteworthy” quotes: The only way to keep user information safe is not to store it. These are all situations where users who were rigorous about keeping their online and real identity separate found themselves kneecapped by a service that suddenly […] Continue reading

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Good News: Growing numbers of people are coming to understand that “them” might equal “me”

Don’t get duped: Allowing that some people do not matter, as things are turning out, allows that other people do not matter and those cracks are widening to swallow up more and more people. Social enterprise is the first concerted effort in the Information Age to at least attempt to rectify that problem, if only […] Continue reading

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