Tag Archives: commercial

Must Read Dot Com

To me, just one question matters when it comes to a publication and whether it has a chance of long term success: Is it a must read? http://battellemedia.com/archives/2014/12/media-must-succeed.php This relationship (the “must read” obligation) is also the way many people feel about the “Dot Com” top level domain. I agree that for commercial activity (i.e., […] Continue reading

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People involved in the business of literature “are better placed to collaborate with other cultural institutions and lifestyle purveyors, with restaurants, with bars, with museums, with arthouse cinemas, creating thematic connections and cultural nexuses”

Publishing is a word that, like the book, is almost but not quite a proxy for the “business of literature.” Current accounts of publishing have the industry about as imperiled as the book, and the presumption is that if we … Continue reading
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Avatar

How sad that avatar dot com is nothing more than an old movie promotion video.
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