Tag Archives: communications

From Conversation to Conversion

Why does this matter? Because “users” may not be ready to step into your “funnel.” Being intuitive only gets you so far. Remember, it’s emotion that shapes behavior. Your customers’ expectations from a digital experience are different today. Dare to not delight them at your own peril. http://adage.com/article/digitalnext/storytelling-user-experience-a-collision/296037/ Adam’s story about storytelling dovetails quite well […] Continue reading

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Bypassing corporate communications, marketing, and customer care to obtain information?

We saw this ten years ago with social media – people were bypassing corporate communications, marketing, and customer care to obtain information from each other. http://www.web-strategist.com/blog/2014/10/06/what-it-means-to-business-when-the-crowd-becomes-a-company-2/ I don’t think people were actually bypassing corporate communications — they were simply corporate communications of a different kind. Most so-called social media websites are nothing other than corporate […] Continue reading

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