Tag Archives: design

From Conversation to Conversion

Why does this matter? Because “users” may not be ready to step into your “funnel.” Being intuitive only gets you so far. Remember, it’s emotion that shapes behavior. Your customers’ expectations from a digital experience are different today. Dare to not delight them at your own peril. http://adage.com/article/digitalnext/storytelling-user-experience-a-collision/296037/ Adam’s story about storytelling dovetails quite well […] Continue reading

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Failure as a critical step on the road to success

If you swing and miss, keep your eye on the long-range target! http://www.tractionco.com/blog/447-3-lessons-in-design-process-from-coke Continue reading

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What makes the natives click (beyond cute pictures + pretty colors)

In short, we are the reason native advertising exists. We’re the reason cat videos on YouTube are popular. We’re the reason that in depth journalism is becoming an endangered species. On that note—I’ll end here before I hit 500 words. Because you won’t read more. http://davidarmano.com/logic_emotion/2014/05/native.html Continue reading

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Typography + Text Design Examples

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Floral Pants (Print Design)

Floral Print (Design), a photo by homepageshop on Flickr. indulgy.com/tami/Oh–Baby–Baby Continue reading

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Scope Notes

Back in the days of paper, the most advanced information retrieval systems were “indexing” and “abstracting” services, which used “controlled vocabulary” thesauri to systematically organize access to information via the very carefully — yes, even meticulously — managed semantics of the abstracting / indexing service (and the associated thesaurus / “authorized vocabulary”). One very important […] Continue reading

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