Tag Archives: narratives

From Conversation to Conversion

Why does this matter? Because “users” may not be ready to step into your “funnel.” Being intuitive only gets you so far. Remember, it’s emotion that shapes behavior. Your customers’ expectations from a digital experience are different today. Dare to not delight them at your own peril. http://adage.com/article/digitalnext/storytelling-user-experience-a-collision/296037/ Adam’s story about storytelling dovetails quite well […] Continue reading

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