Tag Archives: publisher

You have to polish those stories that are online because print is less forgiving of mistakes

I totally agree with Matt on this:

This interview with Chief New York Times Editor Dean Baquet is remarkable

http://ma.tt/2015/01/spiegel-interviews-dean-baquet/
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Apps are the opposite of open

John Battelle continues his series on deep linking between apps: http://battellemedia.com/archives/2014/09/lessons-mobile-deep-dive-quickening-is-nigh.php What I find odd about this line of thought is that it seems to overlook why many publishers invested so much in app development: In order to provide a path to exclusive content. If it were as easy as 1-2-3 to jump into such […] Continue reading

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The State of Retard Media: The Show Must Go On!

What happened to psychographic targeting? It got gobbled by Google! When readers or viewers come to a site or app, they come for the experience – what I call “the show.” That show provides context to the reader – if they’re on a business site, they are there in the context of being a businessperson. […] Continue reading

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What makes the natives click (beyond cute pictures + pretty colors)

In short, we are the reason native advertising exists. We’re the reason cat videos on YouTube are popular. We’re the reason that in depth journalism is becoming an endangered species. On that note—I’ll end here before I hit 500 words. Because you won’t read more. http://davidarmano.com/logic_emotion/2014/05/native.html Continue reading

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People involved in the business of literature “are better placed to collaborate with other cultural institutions and lifestyle purveyors, with restaurants, with bars, with museums, with arthouse cinemas, creating thematic connections and cultural nexuses”

Publishing is a word that, like the book, is almost but not quite a proxy for the “business of literature.” Current accounts of publishing have the industry about as imperiled as the book, and the presumption is that if we … Continue reading
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