Tag Archives: publishing

Clickbait works for a reason: Because people click on it

Even if only a few people use precise words, employ thoughtful reasoning and ask difficult questions, it still forces those around them to catch up. It’s easy to imagine a slippery slope down, but there’s also the cultural ratchet, a positive function in which people race to learn more and understand more so they can keep […] Continue reading

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WordPress Olympians

Many of the world’s finest athletes — from Jamaican sprinter Usain Bolt to American tennis player Serena Williams — publish with WordPress. With the Rio 2016 games upon us, we turn to Olympians, Olympic hopefuls, and elite athletes who have blogged over the past year about the joys and challenges of competition at the highest level and … Continue reading WordPress Olympians Continue reading

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Arguments for + against Proprietary Publishing Platforms

Via Ma.tt: 🙂 Here are just few other considerations for any proprietary platform: Can your content be easily exported from the platform if you decide to stop using it, or if they decide to pivot? Can you collect email subscribers, and can they be easily exported from the platform should you decide to move? Can […] Continue reading

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In Memoriam: Chuck Mullenweg

My father, Chuck Mullenweg, passed one week ago today. After over a month in ICU he had just been transferred to long-term acute care in a different hospital and we were looking forward to a tough but steady road to being back home when he took an unexpected and sudden turn. I’ve started and stopped … Continue reading In Memoriam: Chuck Mullenweg Continue reading

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You have to polish those stories that are online because print is less forgiving of mistakes

I totally agree with Matt on this:

This interview with Chief New York Times Editor Dean Baquet is remarkable

http://ma.tt/2015/01/spiegel-interviews-dean-baquet/
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Must Read Dot Com

To me, just one question matters when it comes to a publication and whether it has a chance of long term success: Is it a must read? http://battellemedia.com/archives/2014/12/media-must-succeed.php This relationship (the “must read” obligation) is also the way many people feel about the “Dot Com” top level domain. I agree that for commercial activity (i.e., […] Continue reading

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Animals

The aim of the Animal Consciousness Foundation is to change the attitudes of humans towards other species. […] Our concrete goals are as follows: To write magazine articles and books. To translate those articles and books into as many languages … Continue reading
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Apps are the opposite of open

John Battelle continues his series on deep linking between apps: http://battellemedia.com/archives/2014/09/lessons-mobile-deep-dive-quickening-is-nigh.php What I find odd about this line of thought is that it seems to overlook why many publishers invested so much in app development: In order to provide a path to exclusive content. If it were as easy as 1-2-3 to jump into such […] Continue reading

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The State of Retard Media: The Show Must Go On!

What happened to psychographic targeting? It got gobbled by Google! When readers or viewers come to a site or app, they come for the experience – what I call “the show.” That show provides context to the reader – if they’re on a business site, they are there in the context of being a businessperson. […] Continue reading

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What makes the natives click (beyond cute pictures + pretty colors)

In short, we are the reason native advertising exists. We’re the reason cat videos on YouTube are popular. We’re the reason that in depth journalism is becoming an endangered species. On that note—I’ll end here before I hit 500 words. Because you won’t read more. http://davidarmano.com/logic_emotion/2014/05/native.html Continue reading

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