Tag Archives: readers

The State of Retard Media: The Show Must Go On!

What happened to psychographic targeting? It got gobbled by Google! When readers or viewers come to a site or app, they come for the experience – what I call “the show.” That show provides context to the reader – if they’re on a business site, they are there in the context of being a businessperson. […] Continue reading

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What makes the natives click (beyond cute pictures + pretty colors)

In short, we are the reason native advertising exists. We’re the reason cat videos on YouTube are popular. We’re the reason that in depth journalism is becoming an endangered species. On that note—I’ll end here before I hit 500 words. Because you won’t read more. http://davidarmano.com/logic_emotion/2014/05/native.html Continue reading

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