Tag Archives: retard media

Clickbait works for a reason: Because people click on it

Even if only a few people use precise words, employ thoughtful reasoning and ask difficult questions, it still forces those around them to catch up. It’s easy to imagine a slippery slope down, but there’s also the cultural ratchet, a positive function in which people race to learn more and understand more so they can keep […] Continue reading

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Everything that happens in the material world is created first on the level of thought

Political propaganda seeks to affect the way people perceive the world in order to affect they way they behave. Political propaganda is the biggest tool in the extremist’s arsenal. It’s at an all-time high today in terms of sophistication and effectiveness, as Madison Avenue public relations acumen has been insidiously and nefariously applied to the […] Continue reading

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If we can get to the point where advertisers can actually know who they are communicating with, perhaps our advertising ecosystem will evolve to a place where it adds value to consumers’ lives on a regular basis, as opposed to interrupting and annoying us all day long…

When that happens, Facebook’s implicit advantage – that it knows who we are – will become commodified, and perhaps – just perhaps – the open web will once again thrive. http://battellemedia.com/archives/2016/10/google-capitulates-to-facebooks-identity-machine.php Continue reading

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Arguments for + against Proprietary Publishing Platforms

Via Ma.tt: 🙂 Here are just few other considerations for any proprietary platform: Can your content be easily exported from the platform if you decide to stop using it, or if they decide to pivot? Can you collect email subscribers, and can they be easily exported from the platform should you decide to move? Can […] Continue reading

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“As long as the secret courts are making sure the secret police obey the secret laws, our democracy is safe”

That quote is from a wonderful and entertaining presentation recommended by Matt Mullenweg. Some more “quoteworthy” quotes: The only way to keep user information safe is not to store it. These are all situations where users who were rigorous about keeping their online and real identity separate found themselves kneecapped by a service that suddenly […] Continue reading

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The State of Retard Media: The Show Must Go On!

What happened to psychographic targeting? It got gobbled by Google! When readers or viewers come to a site or app, they come for the experience – what I call “the show.” That show provides context to the reader – if they’re on a business site, they are there in the context of being a businessperson. […] Continue reading

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RetarData — 2014 Recursive Edition

Big data 2.0 is spurious data:

what Google says about itself

http://battellemedia.com/archives/2014/04/what-is-google.php
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Mobile (Smartphone) Apps are SecondLife 2.0

That’s what I thought when I saw the recent data re: web content vs. mobile apps. In a guest post on Matt Mullenweg’s blog, Ben Thompson makes a similar point: I already find the idea of being constrained to any one channel for reading to be laughably old-fashioned. And yet, that’s exactly what an app […] Continue reading

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Personally, I prefer self-reliance to self-regulation

“I think consumers care less than we think in the moment. They care in the abstract sense,” Kleinberg says. http://www.tractionco.com/blog/419-the-shadowy-world-of-data Whatever you put out there is free for the taking. If you give data to Google and/or Facebook (or Amazon or indeed almost any retard media website [such as the New York Times]), obviously they […] Continue reading

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All of these websites are worth $0 to me

According to CNN Money’s David Goldman, “Facebook is spending $42 per WhatsApp user … LinkedIn’s (LNKD) share price values that professional social network at $153 per user. Twitter trades at $140 per user, and Facebook is at $123.” http://www.tractionco.com/blog/417-the-fail-of-an-empire-fb-buys-whatsapp Continue reading

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