Tag Archives: storytelling

From Conversation to Conversion

Why does this matter? Because “users” may not be ready to step into your “funnel.” Being intuitive only gets you so far. Remember, it’s emotion that shapes behavior. Your customers’ expectations from a digital experience are different today. Dare to not delight them at your own peril. http://adage.com/article/digitalnext/storytelling-user-experience-a-collision/296037/ Adam’s story about storytelling dovetails quite well […] Continue reading

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We create the world we live in by the stories we choose to tell about it

The best stories, the ones that last, contain nutritional value that teaches us how to do this; how to grow into heroes willing to sacrifice themselves for the people they love and the ideals they believe in.

http://justinemusk.com/2014/10/02/how-to-… Continue reading

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Art of Storytelling: Story is the stuff you put around the facts in order to connect them and give them meaning

Maybe you’re familiar with the idea of kintsukuroi. It’s a Japanese word that refers to the art of repairing broken pottery by filling in the cracks with gold.[…] http://justinemusk.com/2014/04/17/wounds-to-light-the-art-of-making-beauty-in-the-broken-places Continue reading

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