Tag Archives: webdesign

From Conversation to Conversion

Why does this matter? Because “users” may not be ready to step into your “funnel.” Being intuitive only gets you so far. Remember, it’s emotion that shapes behavior. Your customers’ expectations from a digital experience are different today. Dare to not delight them at your own peril. http://adage.com/article/digitalnext/storytelling-user-experience-a-collision/296037/ Adam’s story about storytelling dovetails quite well […] Continue reading

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Scope Notes

Back in the days of paper, the most advanced information retrieval systems were “indexing” and “abstracting” services, which used “controlled vocabulary” thesauri to systematically organize access to information via the very carefully — yes, even meticulously — managed semantics of the abstracting / indexing service (and the associated thesaurus / “authorized vocabulary”). One very important […] Continue reading

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